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What Visitors Think of the AI Museum Guide — Research at Highlight Delft

What Visitors Think of the AI Museum Guide — Research at Highlight Delft

June 22, 2026

At Highlight Delft we tested the AI Museum Guide with real visitors. What did they think, and what could be better? The findings from our qualitative research.

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Visiting the National Model Railway Museum in Sneek

Visiting the National Model Railway Museum in Sneek

April 15, 2026

Last Saturday we joined a setup day at the National Model Railway Museum in Sneek. We're going live with a new visitor experience in early May.

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Why Museum Visitors Don't Read Most Texts (And What Actually Works)

Why Museum Visitors Don't Read Most Texts (And What Actually Works)

March 17, 2026

Research shows visitors read only 20–30% of museum texts. What does the science say about why — and what actually works to engage them?

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