At museums

It started with one display case

Rijksmuseum Boerhaave started with one display case, Museum Kranenburgh with one exhibition. That way you first see what interactive stories do for your visitors, then expand on the numbers.

  • Live since June 2026

    Rijksmuseum Boerhaave Leiden

    A pilot with one display case and six objects. In the first three months, 1,600+ visitors viewed 3,400+ stories between them.

    See the numbers
  • From 14 November 2026

    Museum Kranenburgh Bergen

    Interactive stories for the exhibition AI – Artist. Poll results appear on a screen in the gallery. The museum funds the pilot with a youth-audience grant.

    Read the announcement
  • Live since July 2026

    National Model Railway Museum Sneek

    After the move to a new building, every visitor discovers the world behind the model railway at their own level and in their own language.

    Read about the set-up day

One display case, six objects, three months

Boerhaave started with a pilot on one display case. Visitors scan the QR code at the object, pick the story that fits them and ask their own questions. This is what that one installation did in three months.

1,600+
visitors in three months
3,400+
stories viewed
4 in 10
deliberately chose a different level
1 in 4
chose a language other than Dutch
160+
visitor questions

What Boerhaave visitors said

We spoke with visitors at the display case about how they used the stories.

  • Start right away, no app to install

    “Well, I find that quite handy. And I also like that I don't have to download an app.”

    Father with his 7-year-old son
  • Short blocks make depth manageable

    “It's short enough so that you don't get bored, long enough that it's enough detail for you to actually learn something.”

    French visitor, around 30
  • Their own language opens the stories up

    “We have language barriers, so it was really helpful to get to know them with our language, that was the most important good point of this.”

    Japanese family
  • Questions make you look closer

    “You really look at the object to find the answer. That means you actually get something out of what you're looking at.”

    Mother with two children
  • Read calmly, in your own space

    “You're not standing with ten people in front of one panel. You scan, step aside, and everyone has their own space.”

    Couple around 30
  • Choosing your own level

    “We're just here for a quick walk around, not for hours. So I love that you, and young people too, can simply choose how you want your information.”

    Couple around 30

What 141 visitors thought at Highlight Delft

An international art & technology festival was the first public test of AI Museum Guide. See what visitors made of it.

Read more

An exhibition where visitors take part, and the museum watches along.

Visitors dive into the stories behind your objects: they choose, answer, and take another good look. After the opening you know which stories land, with whom, and how often. And you have the numbers to show it.

Plan an intro See it with your own objects.
Try it yourselfScan the code and discover a story, the way a visitor does.
Open the demo on your phoneScan the code and discover a story, the way a visitor does.